Roundtable: The Holiday Playbook – Winning and Peak Season

The holiday season can make or break a retailer’s year. From Black Friday and Cyber Monday to the broader peak season, retailers are under pressure to capture demand, stand out in a crowded market, and turn seasonal shoppers into lasting customers.

Join RetailWire for an interactive roundtable on The Holiday Marketing Playbook: Winning BFCM and Peak Season.

💻 Format: Online roundtable

PANELISTS will be available soon. 

What to expect

  • Strategies for building a stronger BFCM and holiday marketing plan
  • Perspectives on capturing consumer attention during the busiest shopping period of the year
  • Discussion around promotional strategies, timing, and peak-season execution
  • Ideas for balancing short-term holiday performance with long-term customer value
  • An open exchange of experiences, challenges, and winning approaches with retail leaders

This is an opportunity to compare strategies, challenge assumptions, and learn how other retailers are preparing for the moments that matter most during peak season.

Reserve your seat and be part of the discussion.

Reserve your seat today!

📅 Date: October 7, 2026
🕛 Time: 12:00 PM ET

Host: Chase Binnie, CEO

RetailWire


Roundtable: The Holiday Playbook – Winning and Peak Season

What You’ll Learn:

  • How retailers are planning promotions and campaigns to stand out during BFCM and peak season
  • Ways to capture seasonal demand without relying solely on deeper discounts
  • How to balance short-term holiday sales with customer loyalty and long-term value
  • Practical perspectives and strategies from retail leaders navigating the year’s busiest shopping period

Live meeting | 40–50 minutes

October 7, 2026 | 12:00 PM ET