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Commentary and Discussion From the Retail Community

Customers Are Lovin’ Kiosks

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McDonald’s test of kiosk ordering has been a hit with the majority of consumers, according to one McDonald’s franchisee, preferring to place orders in this fashion rather than give them…

‘We’ Are The Key

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In a talk at the just-concluded GMA Executive Conference, former Secretary of Labor Robert Reich said he often uses a “pronoun test” to evaluate businesses. When he hears workers saying…

‘End Of Brand Positioning As We Know It’

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Larry Light, chief marketing officer for McDonald’s, had a startling message for attendees at the AdWatch: Outlook 2004 conference. Mass marketing doesn’t work. What is your reaction to Larry Light’s…

McD’s Asks, What Did He Expect?

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The chief executive for McDonald’s Australian business wants everyone to know that Morgan Spurlock’s documentary, Super Size Me, was about gluttony, not the chain’s menu selections. What do you think…

Food Promotion Act Promises To Do No Harm

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The House Agriculture Committee chairman Bob Goodlatte (R-VA) said he and Charlie Stenholm (D-TX) know what they don’t want to happen with their new proposal for voluntary country of origin…

Knowing Hispanic Moms

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Two market research firms, Packaged Facts and Silver Stork Research, have teamed up to produce a comprehensive, just published report called The U.S. Hispanic Mom Market. The report combines…

GMA Awards Kraft For Work With Safeway

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The Grocery Manufacturers of America presented the first Associate Member Council (AMC) CPG Award to Kraft Foods for the company’s innovation and industry collaboration efforts. What is the current state…

Giant and UFCW Want To Zone Wal-Mart Out

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Unlikely allies, Giant Food and the United Food and Commercial Workers Union (UFCW) have joined forces to push for an ordinance to ban Wal-Mart from building its Supercenters in Montgomery…

Consumers Say One Thing, Do Another

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According to a recent online survey of 4,000 consumers by Deloitte & Touche, consumers are very interested in healthy eating and weight control. They just don’t appear to be very…

The Price Has Got To Be Right

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When it comes to deciding where to buy, consumers are saying they’ll only shop if the price is right — especially if your store’s address has a “www” in front…

Retailer Commandment #1: Know Thy Customer

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Sam’s began advance selling 50-copy “church packs” of Mel Gibson’s movie last week to religious groups and Wal-Mart’s warehouse club division has already exceeded its own sales expectations. What are…

Too Many Choices Spoil The Shopping

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A report out of the UK, The Explosion of Choice: Tyranny or Freedom, concludes consumers are being overwhelmed by the number of product choices available to them in the typical…

For Customer Loyalty, If the Shoe Fits…

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A lot of loyalty programs are soft in one critical area; delivering real benefit to shoppers. While not characterized as a loyalty program, Olly Shoes, the retailer Marianne Wilson writes…

The Energy Independence Myth

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Exxon Mobil’s chairman, Lee Raymond, wants Americans to know there is no such thing as the United States being energy independent and he wants us to get over it already…

Thieves Cashing Out Gift Cards

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A report from KOMO 4 News in Seattle says a new form of theft has been discovered where people go to checkout in stores only to find they have no…

Kraft Foods Goes On South Beach Diet

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Kraft Foods has inked an agreement to market foods with labels bearing the trademark of the South Beach diet program developed by cardiologist and best-selling author, Dr. Arthur Agatston. What…

Target Sells Fields For $3.24 Billion

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Yesterday, Target announced it had reached a deal to sell Marshall Field’s to May Department Stores for $3.24 billion. Nine Mervyn’s stores in the Twin Cities were also included in…