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Commentary and Discussion From the Retail Community

Toys and Babies ‘R’ Us

8 Comments
Over the past year, Toys ‘R’ Us has experimented with a store that combines its successful Babies ‘R’ Us formula with elements of its struggling toy store business under a…

Added Extras May Not Add Up

7 Comments
Most food manufacturers and retailers know they must choose their words carefully when making health claims. But there has as yet been little or no explicit link between saying that…

Packing Pink

20 Comments
Gander Mountain, the outdoor lifestyle retailer, is looking to encourage women to take up firearms with a new line of pink pistols and rifles. The company said it made the…

The Right Approach to In-Store Marketing

20 Comments
As a piece on Forbes.com points out, marketers are directing a greater amount of dollars to in-store advertising vehicles in an effort to more effectively influence consumer purchasing patterns. What…

Tailoring Ads to Aging Boomers

15 Comments
While past generations were known for entrenched habits, frugality and sedentary lifestyles, today’s consumers in their 60s, 70s and 80s are showing a willingness to travel, dine out and adopt…

Macy’s Moves Closer to Exclusive Brand Goal

26 Comments
Last week’s announcement that Macy’s will become the exclusive retailer of Tommy Hilfiger sportswear beginning next fall is another step in the chain’s strategy of differentiating by selling brands exclusive…

P&G Launches Online Soap Opera

9 Comments
Procter & Gamble, which introduced soap operas to radio and then television, is trying the same strategy online with a new show viewers can watch on their PCs and cell…

How Much Packaging Do We Really Need?

8 Comments
A headline grabbing report from the Local Government Association (LGA), claiming that up to 40 percent of packaging used by supermarkets cannot be recycled, has provoked vociferous explanations and defense…

R&FF Retailer: ‘I Wanted to Puke’

18 Comments
Writing stories using only outside sources is becoming more common in these days of spin control, says Warren Thayer. “‘I wanted to puke when I read your story about us,’…

Consumers Becoming Jaded to Online Reviews

16 Comments
A survey done by the public relations firm Burson-Marsteller has found that consumers are increasingly distrustful of product reviews they find online. How widespread do you believe the skepticism over…