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Do Price Comparison Ads Work?

22 Comments
In a RetailWire poll in January, 68 percent of respondents said consumers were somewhat or highly skeptical of the claims made in price comparison ads. Skeptical or not, it would…

Does the Digital Experience Need Humanizing?

9 Comments
As part of ongoing attempts to “humanize technology” through emotive digital experiences, Burberry has teamed with Google to create Burberry Kisses, allowing users to send virtual kisses to anyone in…