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Commentary and Discussion From the Retail Community

Gen Z gets creative online

15 Comments
According to a new study by JWT Intelligence and Snap Inc., 51 percent of Gen Z believe their generation is more creative than previous generations. What opportunities and challenges does…

Has dynamic pricing hit a rut?

17 Comments
One of the main reasons dynamic pricing isn’t more broadly used is that it is incredibly complicated to execute. Do you see dynamic pricing becoming more pervasive online and a…

The clock is ticking for J.C. Penney

25 Comments
J.C. Penney, by CEO Jill Soltau’s own admission, has to move faster if the department store chain is going to get ahead of its competitors and turn its ailing business…

How do brands maintain their cool?

13 Comments
University researchers have formulated a scale of 10 characteristics defining “coolness” that can be used to assess if a brand is becoming cool and staying cool. What are the benefits…