Walmart Plans In-Store ‘Beauty Expert’ Rollout to 425 US Stores

Walmart will be creating a dedicated “beauty expert” role in 425 of its U.S. locations by the end of 2026, included as part of the retailer’s larger Beauty 2.0 redesign. “Early results from the pilot show strong customer engagement, while also creating a new pipeline for associates to grow into leadership and merchandising roles,” a spokesperson said (more).