Walmart Capitalizes on World Cup With VIP Tours

Walmart is leveraging the immense interest in its brand from World Cup tourists by putting on VIP tours. With one tour taking place in advance of the July 11 game between England and Norway in Miami, and another ahead of the final in New Jersey, expectations are high. Tours include “custom Walmart passports, aisle stamps, swag, tour guides and curated product samplings,” and all VIP tour members will be rewarded with a large drum of ranch dressing (more).