Sheetz and Dash In Double-Down on Refreshers

Refreshers are becoming big business in the QSR and c-store spaces, and concerning the latter, big players such as Sheetz and Dash In are doubling-down. “We continually observe our guests integrate flavor, aroma, texture, color and variety in new combinations, basically redefining the refresher to a personal preference in real time. Refreshers are whatever the guest wants,” said Sheetz category manager Steve Murray (more).