Non-Carbonated Drinks Stealing Shelf Space From Fizzy Competitors

A resurgence of consumer interest in non-carbonated drinks — both alcoholic and non-alcoholic — is taking place. “If you think about where there’s more growth, where there’s more consumer interest relative to a few years ago, it’s a shift more to still, across both [alcohol] and non-alc,” said Randy Burt, Americas director of consumer products at AlixPartners (more).