Lego Sees an Extremely Strong First Half of 2026 on Revenue and Profit

Lego delivered a 21% revenue bump for the first half of 2026, alongside an operating profit increase of 22%. Sales remain strong at both ends of the pricing scale, and CEO Niels Christiansen was enthused about the future. ″[New partnerships] bring in those who have not necessarily seen their passion point really that well represented in the Lego brand before. So I think that has recruited new consumers. We’ve also seen that we retain consumers really, really well, and we’re selling more to those we have,” he said (more).