LeBron James Offers Advice on How Nike Might Regain Brand Heat

Basketball star LeBron James offered advice on how Nike might regain some of its lost brand status in remarks delivered during the CNBC x Boardroom Game Plan Summit in NYC. “You’ve got to get back into the roots; you’ve got to get back to being out in the inner city. When I was coming up, you had people that were literally out in the communities, talking and asking them what they like, what they don’t like, how they feel about this and how they feel about that,” James said (more).