Kwik Trip Leans on AI-Driven Gamification To Push Loyalty Rewards

Kwik Trip has included a new raft of personalized offers to loyalty members via a partnership with AI company Eagle Eye, using gamification and AI to generate customized rewards to shoppers. “With Personalized Challenges, we can offer brands a targeted, measurable promotional vehicle that drives real incremental behavior,” said David Jackson, director of loyalty and digital marketing for Kwik Trip (more).