Kroger Expands its Loyalty Program Beyond Fuel Points To Include Groceries

Kroger is expanding its loyalty program beyond Fuel Points (now simply known as points) to include the option to redeem points for groceries as well as gas. “Whether they’re saving up to $35 on their next fill-up or taking dollars off their grocery bill, customers can now choose the savings that matter most to them.” said Megan Shaffer, group vice president of customer growth and strategy at Kroger (more).