Kohl’s Creates New Chief Customer Officer C-Suite Role

Kohl’s has created a new chief customer officer role within its c-suite, with chief digital officer Arianne Parisi being moved into the role. “Bringing marketing and digital together under one leader will help foster a greater focus on the full customer lifecycle and how Kohl’s shows up across customer touchpoints. Arianne always starts with the customer – making sure that how we position ourselves as a brand and how we execute as a business both deliver on our customer promise,” said CEO Michael Bender (more).