Hollister and Target Team Up, Aiming at Back-to-College Shoppers

Hollister and Target are teaming up to capture spend coming from back-to-college shoppers, with home and dorm decor — in addition to apparel — being the bulk of the new items. “With our target age, dorm is top of mind. From a seasonality perspective, there’s a lot of ways you can refresh your dorm, and decorate with newness based on seasonality,” said Target exec Corey Robinson (more).