FIFA World Cup 2026 To Drive $8.1 billion in Visitor Spend in North America

FIFA World Cup 2026 is expected to drive about $8.1 billion in visitor spending in North America alone. “That should perhaps come as no surprise. Few events generate anticipation quite like a World Cup. Every four years, millions of people begin making decisions that extend far beyond the ninety minutes: where to travel, what to wear, how to celebrate, where to stay, who to bring and how close they want to be to the action,” Forbes’ Kate Hardcastle wrote (more).