Dick’s Sporting Goods To Launch Agentic AI Coaches

Dick’s Sporting Goods, in partnership with Adobe, is set to launch agentic AI coaches in June. “By bringing together the depth of our product knowledge, our understanding of sport, and what each athlete is trying to accomplish, we can respond in real time with guidance that’s relevant in the moment. Coach by Dick’s helps guide athletes to the right product, the right fit, and trusted expertise so every interaction is personal to what they need,” said CTO Vlad Rak (more).