David’s Bridal Launches End-to-End Purchases via ChatGPT, Copilot

David’s Bridal has launched end-to-end purchasing capabilities through both ChatGPT and Microsoft Copilot AI frameworks. “Consumers are moving from traditional search to AI-driven discovery at an extraordinary pace, and increasingly expect to complete their purchase in that same moment. By bringing our assortment directly into these ecosystems, we’re ensuring David’s is a driving force behind the next era of retail,” said CEO Kelly Cook (via Access Newswire).