Build-a-Bear Goes Wholesale With Walmart Partnership

Build-a-Bear Workshop is launching its first-ever wholesale partnership in conjunction with Walmart. “For nearly three decades, we’ve built our brand around personalization and emotional connection. Launching our first wholesale partnership with Walmart allows us to introduce Build-A-Bear to millions of new guests while staying true to the creativity and individuality that set us apart,” said Dave Henderson, CRO (via press release).