Back-to-School Budgets Climb Could Climb 11.7% This Year

Back-to-school budgets could climb to an average of $487 per child in 2026, according to JLL data — an increase of 11.7% versus the year prior. On the other hand, intent to shop early seems to have declined, and physical retail remains the destination of choice for parents looking to get a deal on BTS goods for their kids (more).