Amazon Prime Day Sees Shoppers Spend $26.4 Billion

Amazon Prime Day attracted $26.4 billion in sales spanning June 23-June 26, approximately a 9.3% increase versus figures from the year prior according to Adobe data. On the other hand, Numerator data suggests that average order size had fallen from $53.34 in 2025 to $47.66 this year, perhaps indicating that “consumer strength is waning,” (more).