AI Usage By Shoppers Continues To Rise Apace

Adobe data suggests AI usage by shoppers continues to soar, rising by 393% YoY throughout the first three months of 2026 and by 269% YoY in March alone. “Data from March 2026 also shows that once an individual lands on a U.S. retail site from an AI source, the engagement rate is 12% higher compared to non-AI traffic,” wrote CSA editor Dan Berthiaume (via Chain Store Age).