AI-Driven Traffic to US Retails Surges 138% Annually in May

Shopping traffic driven by agentic AI to U.S. retailers surged by 138% annually in May, with the cumulative growth since October 2024 hitting a whopping 1,324% growth marker, per Adobe data. “[But] even top-performing sectors have high-value pages where 30 to 40% of content is still overlooked or uncaptured by AI,” Adobe added (more).