Target Pushes New Halloween Inventory To Attract Spooky-Loving Shoppers

Target is heavily pushing a new and unique assortment of Halloween SKUs to incite buys from spooky-loving shoppers this season. Almost 70% of this season’s inventory will be new, and 60% of items are Target-exclusive. “Our guests are looking for more than simple Halloween decorations or costumes. They want the latest trends, meaningful ways to celebrate with family and friends, and products that reflect the fandoms they’re excited about,” said Cara Sylvester, EVP and chief merchandising officer for Target (more).