AI May Be Becoming the ‘Front Door’ To Online Retail

With AI now becoming much more relevant in terms of product search and discovery in e-comm, it may now be considered an emerging front door to online retail. “Checkout may determine who owns the purchase long term, but discovery now determines who gets considered at all. While everyone debates checkout, AI is already taking hold of the most influential moment in the journey: the first question a shopper asks,” Forbes contributor Michelle Evans wrote (via Forbes).